TODAY’S AGENDA
- 09.00 - 09.30Registration
- 09.30 - 09.50Opening Speech by Stefan
- 09.50 - 10.00Summary of Beauty Academy Practice & Agenda
- 10.00 - 10.05Welcome speech with Rihanna
- 10.30 - 10.50Immersive Experiences (Present) - Florence NgDiscover more
- 10.50 - 11.00Immersive Experiences (Demo) - Florence Ng
- 11.00 - 11.45Immersive Experiences (Play) - Florence Ng
- 11.45 - 12.00Immersive Experiences (Play) - Debrief Play session
- 12.00 - 12:45Lunch
- 12:45 - 13:25AI Revolution (Present) - Florence NgDiscover more
- 13:25 - 13:55Beauty Tech (Present) - Daphne AyabeDiscover more
- 13:55 - 14:10Beauty Tech Corners
- 14:10 - 14:25Break
- 14:25 - 15:00Workshop - learnings application
- 15:00 - 15:20Wrap-up and next day agenda
- 15:20 - 16:20Group photo
5 GOLDEN RULES FROM EACH EXPERT TALK
Immersive Experiences
View the opportunity through your brand purpose
Learn the new country
Think experience rather than sales
Bend the laws of physics
Re-imagine physical spaces
Unlock super-powered twins
Never underestimate digital identity
Level up your gaming & 3D asset workflow
Create seeds, not flowers
Florence Ng
Group Creative Director at AKQA Shanghai
Immersive Experiences
AI Revolution
It’s here to stay and is increasing it’s relevance
It’s quick and easy to create, therefore we should all be playing with what’s possible
It is here to simplify and augment our work not replace, as “The simple approach always wins over the complex
Florence Ng
Group Creative Director at AKQA Shanghai
AI Revolution
Beauty Tech
Start with the brand purpose, all services should directly support the brand purpose
Build services that answer real consumer pain points
Build services to the highest finish. Leverage the best tech available, an average experience won’t support desirability
Consider the environment of usage: Retail or at home
Get consumer feedback as part of your build process
Daphnée Ayabe
Client Lead at AKQA Shanghai
