TODAY'S AGENDA
- 09.00 - 09.15Welcome & Introduction of everyone
- 09.15 - 09.20Welcome speech with Rihanna
- 09.20 - 09.45Intro - Florence Ng
- 09.45 - 10.05Immersive Experiences (Present) - Florence NgDiscover more
- 10.05 - 10.15Immersive Experiences (Demo) - Florence Ng
- 10.15 - 11.00Immersive Experiences (Play) - Florence Ng
- 11.00 - 11.15Immersive Experiences (Play) - Debrief Play session
- 11.15 - 11.30Break
- 11.30 - 12.00Social Commerce (Present) - Daphnee AyabeDiscover more
- 12:00 - 12:50Lunch
- 12.50 - 13.20Social Commerce (Demo) - Intro & Q&A - Clara Slays
- 13:20 - 13:50Social Commerce (Play) - Daphnee Ayabe
- 13.50 - 14.00Social Commerce (Play) - Debrief Play session
- 14.00 - 14.15Break
- 14.15 - 15.00AI Revolution (Present) - Florence NgDiscover more
- 15.00 - 15.40AI Revolution (Play) - Florence Ng & WPP Prompt Engineers
- 15.40 - 15.55AI Revolution (Play) - Debrief Play session
- 15.55 - 16.05Break
- 16.05 - 16.35Beauty Tech (Present) - Daphne AyabeDiscover more
- 16.35 - 17.05Unilever Global Beauty Tech Update - Zoe Eungblut, B&W Digital Strategy Director
- 17.05 - 17.35Key Action Plan
- 17.35 - 18.00Sharing and wrap-up
5 GOLDEN RULES FROM EACH EXPERT TALK
Immersive Experiences
View the opportunity through your brand purpose
Learn the new country
Think experience rather than sales
Bend the laws of physics
Re-imagine physical spaces
Unlock super-powered twins
Never underestimate digital identity
Level up your gaming & 3D asset workflow
Create seeds, not flowers
Florence Ng
Group Creative Director at AKQA Shanghai
Immersive Experiences
Social & Commerce
Blend platform strengths, brand USPS and culture for a unique social commerce offering
Pull commerce levers to create demand at scale and acquire new customers
Create an inner intimate circle of creators and play to their strengths
Think laterally how creators can express the brand and co-create briefs
Daphnée Ayabe
Client Lead at AKQA Shanghai
Social & Commerce
AI Revolution
It’s here to stay and is increasing it’s relevance
It’s quick and easy to create, therefore we should all be playing with what’s possible
It is here to simplify and augment our work not replace, as “The simple approach always wins over the complex
Florence Ng
Group Creative Director at AKQA Shanghai
AI Revolution
Beauty Tech
Start with the brand purpose, all services should directly support the brand purpose
Build services that answer real consumer pain points
Build services to the highest finish. Leverage the best tech available, an average experience won’t support desirability
Consider the environment of usage: Retail or at home
Get consumer feedback as part of your build process
Daphnée Ayabe
Client Lead at AKQA Shanghai
