TODAY'S AGENDA
- 09.00 - 09.10Welcome
- 09.10 - 09.30Introduction "The Foundation" - Steven Gutteridge
- 09.30 - 10.30Town Hall - Unilever
- 10.30 - 10.35Break
- 10.35 - 11.45Immersive Experiences - Alyson GaiserDiscover more
- 11.45 - 12.25Team Picture & Lunch
- 12.25 - 1.55AI Revolution - Steven Gutteridge & WPP Prompt EngineersDiscover more
- 1.55 - 2.00Break
- 2.00 - 3.05Beauty Tech - Steven GutteridgeDiscover more
- 3.05 - 3.10Break
- 3.10 - 4.50Social Commerce (Present) - Alyson Gaiser & Melany C. RodriguezDiscover more
- 4.50 - 5.00Wrap-up
5 GOLDEN RULES FROM EACH EXPERT TALK
Immersive Experiences
View the opportunity through your brand purpose
Learn the new country
Think experience rather than sales
Bend the laws of physics
Re-imagine physical spaces
Unlock super-powered twins
Never underestimate digital identity
Level up your gaming & 3D asset workflow
Create seeds, not flowers
Alyson Gaiser
Senior Strategy Director, AKQA
Immersive Experiences
AI Revolution
It’s here to stay and is increasing it’s relevance
It’s quick and easy to create, therefore we should all be playing with what’s possible
It is here to simplify and augment our work not replace, as “The simple approach always wins over the complex
Steven Gutteridge
Director of Experience & Innovation, AKQA New York
AI Revolution
Beauty Tech
Start with the brand purpose, all services should directly support the brand purpose
Build services that answer real consumer pain points
Build services to the highest finish. Leverage the best tech available, an average experience won’t support desirability
Consider the environment of usage: Retail or at home
Get consumer feedback as part of your build process
Steven Gutteridge
Director of Experience & Innovation, AKQA New York
Beauty Tech
Social & Commerce
Blend platform strengths, brand USPS and culture for a unique social commerce offering
Pull commerce levers to create demand at scale and acquire new customers
Create an inner intimate circle of creators and play to their strengths
Think laterally how creators can express the brand and co-create briefs
Alyson Gaiser
Senior Strategy Director, AKQA
