TODAY’S AGENDA
- 09.00 - 09.15Welcome & Introduction of everyone
- 09.15 - 09.20Welcome speech with Rihanna
- 09.20 - 09.45Intro - Luísa Fedrizzi
- 09.45 - 10.05Immersive Experiences (Present) - Arlindo ChristiamDiscover more
- 10.05 - 10.15Immersive Experiences (Demo) - Arlindo Christiam
- 10.15 - 11.00Immersive Experiences (Play) - Arlindo Christiam
- 11.00 - 11.15Immersive Experiences (Play) - Debrief Play session
- 11.15 - 11.30Break
- 11.30 - 12.00Beauty Tech (Present) - Luísa FedrizziDiscover more
- 12.00 - 12.30Beauty Tech (Demo) - Zoe Eungblut
- 12.30 - 13.30Lunch
- 13.30 - 14.10AI Revolution (Present) - Arlindo ChristiamDiscover more
- 14.10 - 14.50AI Revolution (Play) - Arlindo Christiam & WPP Prompt Engineers
- 14.50 - 15.05AI Revolution (Play) - Debrief Play session
- 15.05 - 15:25Break
- 15:25 - 16.00Social Commerce (Present) - Luísa FedrizziDiscover more
- 16.00 - 16.30Social Commerce (Demo) - Intro & Q&A - Social Creator
- 16.30 - 17.00Social Commerce (Play) - Luísa Fedrizzi
- 17.00 - 17.15Social Commerce (Play) - Debrief Play session
- 17.15 - 17.30Wrap-Up
5 GOLDEN RULES FROM EACH EXPERT TALK
Immersive Experiences
View the opportunity through your brand purpose
Learn the new country
Think experience rather than sales
Bend the laws of physics
Re-imagine physical spaces
Unlock super-powered twins
Never underestimate digital identity
Level up your gaming & 3D asset workflow
Create seeds, not flowers
Arlindo Christiam
Copywriter at AKQA São Paulo
Immersive Experiences
Beauty Tech
Start with the brand purpose, all services should directly support the brand purpose
Build services that answer real consumer pain points
Build services to the highest finish. Leverage the best tech available, an average experience won’t support desirability
Consider the environment of usage: Retail or at home
Get consumer feedback as part of your build process
Luísa Fedrizzi
Head of Strategy at AKQA São Paulo
Beauty Tech
AI Revolution
It’s here to stay and is increasing it’s relevance
It’s quick and easy to create, therefore we should all be playing with what’s possible
It is here to simplify and augment our work not replace, as “The simple approach always wins over the complex
Arlindo Christiam
Copywriter at AKQA São Paulo
AI Revolution
Social & Commerce
Blend platform strengths, brand USPS and culture for a unique social commerce offering
Pull commerce levers to create demand at scale and acquire new customers
Create an inner intimate circle of creators and play to their strengths
Think laterally how creators can express the brand and co-create briefs
Luísa Fedrizzi
Head of Strategy at AKQA São Paulo
